There’s no denying the fact that when it comes to promotional tools, outdoor banners still stand on solid ground. They are, after all, more economical than most, can last for a long time, and are easy to see. Any passersby would notice an outdoor banner, especially if it’s well-designed and strategically-placed. But if you’re wondering how to make your outdoor banner more effective, here’s what you need to remember: top pointers to keep in mind if you want a truly effective outdoor banner.

The placement

Where are you planning to place your outdoor banner? You need to think about the banner’s placement because this will make a big impact on its effectiveness. The banner’s size also needs to be appropriate to where it will be located – if the banner is too small (or too large) for the space, it can either be totally neglected or look too overwhelming.

Simplicity is key

When designing your outdoor banner, banner printing experts recommend making it simple. Don’t load it with too much information, as it will just end up looking unattractive and boring. Think of a few key elements and a main message which you would like to impart. One main message works best, especially when coupled with a striking image or graphics and a two-font maximum. The colours you choose can also make a world of difference. Bold colours work best, but make sure the colours complement your company’s logo and brand. Don’t try to fill up all the space on your banner – a little white space can make your text stand out even more.

Don’t forget a call to action

Designing a banner and being careful about the fonts, text, message, and colours is one thing – but you’d also want to encourage your audience to do something about their interest in your company or brand. Once you’ve grabbed the attention of your target audience, now is the time to give them a call to action. What would you like them to do once they read and view your banner? Do you want them to call you, book an appointment, speak to a representative of your company, join a contest, donate to a cause? Then say it loud and clear. Use phrases such as “Contact us at….,” “Visit our booth,” “Join our contest,” “Sign up today,” etc.

Make sure of the material

Lastly, it’s important to make sure that the material you use is the proper one as well. It needs to be able to withstand the elements, especially if you are planning to use it for a long time or for different events and occasions. The best are PVC banners, and if you want your banners extra strong at withstanding high winds, make it a mesh banner, as outdoor banner printing specialists confirm.

Image attributed to stockimages/

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