Exhibitions are one of the best ways to get up close and personal with potential customers and people who may be interested in what your business has to offer. However, many businesses come away from exhibitions disappointed because they did not get the results they hoped for. Below are five commandments you should follow, so that the next event you attend is a roaring success.


Look the Part

First impressions last and this is especially true at an exhibition. People who go to these events have dozens of businesses and stands to choose from, so it is pivotal that you ‘wow’ them with your display. The way you present yourself to your prospects should be in a professional manner, but that doesn’t mean you shouldn’t get creative with your stand.  A perfect option would be choosing from high end exhibition stands as they will give you the best of both worlds- professional and stunning to look at while encapsulating everything about your brand.

Make Sure You Speak to Leads

Once you have attracted the attention of potential business leads at an event, it’s vital to engage with these people. Explain to them how you and your business can help them and answer any questions they may have. This will increase the trust they have in you and make it more likely that they will want to do business with you or buy your products and services at some point in the future.

Be Memorable for the Right Reasons

People who visit an exhibition usually stop and look at a number of different stands. After a while they can all look the same, so you have to ensure that you and your stand are remembered after the event takes place.

There are a number of ways you can achieve this goal. You can carry out an entertaining demonstration of your product or service. You could also give away something that is of value to the people you interact with, such as a free sample with your branding.


It’s often what you do before an exhibition that’s more important than what you do while you’re attending it. The more you promote the event and your stand beforehand, the more people will be aware of it and want to see what you have to offer.

It’s never been as easy as it is now to promote your products and services. Mention the show to everyone you meet in the run up to the event. Your website and social media should also be used to inform people, so that you have a ready-made audience when the time comes to demonstrate your products and services.

Fast Response

Exhibitions are a great way to make initial contact with business leads. However, this is only half the battle. You have to take action and turn as many of these business leads into shoppers and regular customers. Make sure you answer every query and if possible set appointments and even take orders from people who want to deal with you.

An exhibition can be an extremely powerful way to grow your business. Following the five commandments of a successful exhibition will ensure that you have a much better chance doing this.

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