The internet is a very competitive place, where thousands of businesses are trying to attract different audience segments at the same time. For a new business just starting with an online store, getting ahead of the competition can be rather overwhelming. It’s okay; you’re not alone.

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If you’re setting up a new business and you want to gain traction quickly, you need to be more creative with your marketing and promotions. In this article, we are going to take a look at some of the offline promotions – yes, offline – that can help your business get off the ground.

A Strong Business Card

Even when you’re doing most of your business online, there will be times when you need to meet people. Those people can be vendors with whom you want to start new relationships. You can also get larger orders by communicating with potential clients, mainly corporate clients, directly. You need to be able to present yourself as well as your business.

A business card is the perfect instrument for the job. It is never okay to settle for any old cheap business card. You need to make sure the design of the card, the material it is printed on and the overall finishing of the card represent your business perfectly.

You also need to make sure the right details are added to the business card. Social media handles, the main site address and the right elements can really make your business card stand out. A matching colour and consistent branding, for example, will create a more lasting impact on potential customers.

Merchandise for Your Brand

Another great way to promote your online business offline is through merchandise. T-shirts, rubber bands, hats, pins and other merchandise are great promotional tools that are still very effective in today’s modern world. You will be amazed by how many new visitors you can get just by giving away T-shirts and having them worn by existing customers.

These items are also getting more affordable to produce, which is why using them as promotional tools is a great idea. The next time you send customers’ orders, include some bonus stickers or an extra T-shirt. Your customers will appreciate the gesture and you will gain a lot of exposure in return.

Coupons and Flyers

Last but certainly not least, we have coupons and flyers. Thanks to services such as GotPrint UK’s Online Printer, you can now print flyers with coupons on them at affordable prices. Most ecommerce platforms also support the use of coupons, which means it is easy to integrate this promotional step into your regular marketing routine.

An extra discount of around 10% is often enough to boost revenue by a substantial amount. The flyers are more effective when you add an exclusive coupon code to them. People will at least take the time to visit your online store and check out the available products. Make sure you have an optimised landing page for maximum conversions.

These offline promotional methods may look outdated at first, but they are still very popular in helping your new online business attract customers quickly. Integrate them into your marketing strategy and start enjoying the benefits of these offline promotions.

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