When you’re out and about with your business, you need to make sure your message is out there in most effective way possible.

A roller banner – also known as a pop-up banner – is a great way to get you noticed, giving a good impression of your business and a clear overview of what you do.

Specialist business cards provider Where The Trade Buys has provided a guide on how to make the most of a roller banner at your next event.

Get your image right
Think about your target audience before choosing an image for your banner and make sure it’s relatable and attractive to that market. Use a professional image or photograph if possible.

In terms of image spec, make sure it’s high-quality — 300dpi — and in CMYK colour profile ready for print.

Display something attention-grabbing

Your banner has only a split-second opportunity to grab the attention of a potential customer so it needs to be right. A clever phrase or direct address of the audience is a good way to go. Keep your choice to just one phrase, as too many in one place can be confusing and dilute your message. Keep your main message at eye-level.

Keep your logo at the top
With your main message at eye level, use the top of the banner to display your logo. People who are already familiar with your brand will recognise it immediately, and for those new to your brand, it’s in the right place to be seen and recognised.

Contact details
Including your contact details is extremely important, especially at an exhibition, when people may not get an opportunity to speak to you. They can quickly jot down a phone number or email address and get in touch at a time that’s convenient to them. Make sure to include a website, telephone number and email address. If you’re active on social media, why not add your Facebook and Twitter accounts, and encourage follows right there and then?

Colour is a big part of branding and it’s the same for your roller banner. Make sure the colours tie-in with your corporate colours and logo. Less is more too – let one key company colour do the talking if you think too many colours might be distracting.

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