In today’s competitive market, public perception of your brand is more important than ever before. In order to run your business successfully, you need to think about how you can leave a lasting impression on your customer base. Dimensions, who offer a range of corporate wear for business, are here to take a look at what businesses across all sectors can do to boost their brand image and improve customer retention rates. 

Make your business stand out 

It’s essential that you take the time to consider the right uniforms for your business. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc). By having a uniform rather than just a generic dress code, you will spend less time monitoring what employees are wearing on a daily basis which otherwise could become extremely costly. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them. 

You should also invest in employee training to ensure that your staff are able to deliver great results for your customers. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require. Although your workers are an integral part to making your business run smoothly; there are other options available too. Research has suggested that customers will spend up to 13 minutes in a store – so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?

Why the customer experience is so important 

According to research, over 70% of UK shoppers would rate a good in-store experience as more important than the product. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service. However, it’s important that businesses don’t become blinded with their current delivery of customer service. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement. 

It’s imperative that your brand makes a positive first impression, after all, 50% of customers reported that they were likely to repeat their custom if the service was good during their initial purchase. Not only that, but if you’re looking to increase your client acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so if your first impression is worthwhile, it could lead to additional business.

Keep in mind that brand image and customer retention go hand in hand, so you need to get it right.

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