Is a Trade Show a Worthwhile Investment for a Small Business?

Before social media came to the fore, trade shows were considered to be a hot ticket for small businesses. It was an opportunity to forge strong relationships with your peers, meet new customers, and learn more about the latest products and services being offered by competitors. These days, however, there are so many newer types of marketing to take advantage of that a trade show is seen by some as distinctly “old fashioned”. Continue reading “Is a Trade Show a Worthwhile Investment for a Small Business?”

Designing a New Business Website? Simple Things You Should Consider

While it might seem like anyone can make money online, those making the most are those who built and designed websites that were more appealing to potential shoppers. You cannot simply throw up some capsules, highlight a few products and expect to retire from your job overnight or even within a few weeks. It takes time to build up your site and to reach customers. When you decide to design and launch a new business website to make sales and money, there are some simple things you must consider upfront.

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Five Ways Businesses Can Be Prepared for Opportunities

One of the most important aspects in any industry is taking advantage of opportunities. While ups and downs are expected in markets and consumer behavior, companies that are ready to capitalize on those fluctuations can quickly rise to the top of an industry. In article about Warren Stephens on Barron’s, the CEO detailed how quick thinking and preparation were key elements in growing a financial company in tough economic times. As a result, companies that focus on staying flexible, developing contingency plans, maintain an experienced workforce, analyze trends, and stay prepared represent the most likely selections to make an impact when opportunity arises.

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Why Your Business Should Host a Webinar

If you have been wondering why more and more businesses have been hosting webinars, there are really plenty of good reasons why it just makes good, sound business sense. Let’s take a look at some of the reasons why your business should host a webinar.

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Success Comes to Those who Don’t Play Games – or Does It?

Stop playing games and focus on more important things – I have heard this phrase one too many times. Of course, focusing on the task you have at hand is a most important thing. There is no need to remind me of this. But keeping my mind clear and relaxed is maybe even more important. Working with numbers, working with people, working a creative job – these all require your brain to be relaxed and tip top.

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Must Know Tips For Launching Your New Product Or Service

Launching a new product can be nerve wrecking.  If your company is already established, then the pressure might not be as bad.  If you’re just launching a new product or service cold turkey, then you may need to do a little more preparing.  With the right preparation and research, you won’t have to fear your launch date.  Here are a few tips to get you well on your way to success.

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Update Your Portfolio with These 10 New Digital Marketing Skills

Being a digital marketer means understanding the nuances of new web paradigms and how they interact, as well as creating a good online reputation management system. It’s about knowing how different digital channels operate and interact with each other, and the synergy they create. But despite the increasing value and importance of digital marketing, very few university students are prepared for a career due to their lack of essential skills and knowledge in the field. As such, most of them are unable to contribute right away when joining a digital marketing team, and need to learn how to make interactive video and other tricks of the trade.

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