The different approaches to marketing for premium and lower priced brands

Although they are working within the same sector, premium fashion brands are catering to a very different audience than lower-priced fashion brands. As such, their marketing strategies are often quite different. In this article, we’ll look at the shared goals as well as the distinctively separate goals for each type of brand, as well as their strategies for approaching them. Continue reading “The different approaches to marketing for premium and lower priced brands”

5 Promotional Benefits of Canvas Tote Bags

The list of things you can use as promotional items is almost infinite, so choosing the right one can obviously be an uphill struggle. If you can’t decide, why not keep things simple with canvas tote bags? Continue reading “5 Promotional Benefits of Canvas Tote Bags”

Brand Your Paper Bags with Water Based Inks to Stay Eco-Friendly

There are plenty of materials available for shopping bags, but businesses and consumers alike continue valuing paper bags for their eco-friendly credentials. Paper bags are made from 100% natural products and can biodegrade and be recycled, so they’re a natural choice when you want to be good to the planet. Continue reading “Brand Your Paper Bags with Water Based Inks to Stay Eco-Friendly”

Top 5 Promotional Merchandise Items in Brand Marketing

Think of modern marketing and you will immediately think of the importance of digital channels. After all, digital platforms, whether social media, YouTube or websites offer companies the chance to reach potentially huge vast audiences, offering affordable scale and reach that many physical forms of print and promotional marketing can’t come close to.

Continue reading “Top 5 Promotional Merchandise Items in Brand Marketing”

Why should start-ups take advantage of print marketing?

Despite the rumours and the attitudes in the world of business, print is not dead! Whilst many companies are making a transition towards a more digitally focused marketing strategy, they could be missing out on the benefits that still exist for the traditional method of print marketing, as they get carried away with the digital craze. Continue reading “Why should start-ups take advantage of print marketing?”

Kick start your companies new approach to marketing

If you own your own business, you may come across a time where things go a bit quiet and you’re not as busy as what you’re used to. This is all part and parcel of owning your own business, as things won’t always go in your favour. It’s important to keep on top of your marketing plan all year round, but sometime you may need to focus on it more than usual. If you find that the financial side of the business is fairly quiet, as well as work, then it may be ideal to focus on how you’re marketing your company. Continue reading “Kick start your companies new approach to marketing”

Is marketing worth the investment?

Google’s Car Purchasing Report in April 2017 showed that £115.9 million was invested in marketing strategies, both online and print, by UK car dealers in 2016.

Of course, car manufacturers have a large marketing budget to hand, which not all companies might have. Plus, with the increased crowd of companies on online platforms, digital marketing isn’t cheap. But is it worth its price tag? Together with Volkswagen service providers, Vindis, we take a look further. Continue reading “Is marketing worth the investment?”

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