Customer Retention: Why brand image is key

In today’s competitive market, public perception of your brand is more important than ever before. In order to run your business successfully, you need to think about how you can leave a lasting impression on your customer base. Dimensions, who offer a range of corporate wear for business, are here to take a look at what businesses across all sectors can do to boost their brand image and improve customer retention rates. 

Make your business stand out 

It’s essential that you take the time to consider the right uniforms for your business. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc). By having a uniform rather than just a generic dress code, you will spend less time monitoring what employees are wearing on a daily basis which otherwise could become extremely costly. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them. 

You should also invest in employee training to ensure that your staff are able to deliver great results for your customers. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require. Although your workers are an integral part to making your business run smoothly; there are other options available too. Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?

Why the customer experience is so important 

According to research, over 70% of UK shoppers would rate a good in-store experience as more important than the product. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service. However, it’s important that businesses don’t become blinded with their current delivery of customer service. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement. 

It’s imperative that your brand makes a positive first impression, after all, 50% of customers reported that they were likely to repeat their custom if the service was good during their initial purchase. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so if your first impression is worthwhile, it could lead to additional business.

Keep in mind that brand image and customer retention go hand in hand, so you need to get it right.

The different approaches to marketing for premium and lower priced brands

Although they are working within the same sector, premium fashion brands are catering to a very different audience than lower-priced fashion brands. As such, their marketing strategies are often quite different. In this article, we’ll look at the shared goals as well as the distinctively separate goals for each type of brand, as well as their strategies for approaching them. Continue reading “The different approaches to marketing for premium and lower priced brands”

5 Promotional Benefits of Canvas Tote Bags

The list of things you can use as promotional items is almost infinite, so choosing the right one can obviously be an uphill struggle. If you can’t decide, why not keep things simple with canvas tote bags? Continue reading “5 Promotional Benefits of Canvas Tote Bags”

Brand Your Paper Bags with Water Based Inks to Stay Eco-Friendly

There are plenty of materials available for shopping bags, but businesses and consumers alike continue valuing paper bags for their eco-friendly credentials. Paper bags are made from 100% natural products and can biodegrade and be recycled, so they’re a natural choice when you want to be good to the planet. Continue reading “Brand Your Paper Bags with Water Based Inks to Stay Eco-Friendly”

Top 5 Promotional Merchandise Items in Brand Marketing

Think of modern marketing and you will immediately think of the importance of digital channels. After all, digital platforms, whether social media, YouTube or websites offer companies the chance to reach potentially huge vast audiences, offering affordable scale and reach that many physical forms of print and promotional marketing can’t come close to.

Continue reading “Top 5 Promotional Merchandise Items in Brand Marketing”

Why should start-ups take advantage of print marketing?

Despite the rumours and the attitudes in the world of business, print is not dead! Whilst many companies are making a transition towards a more digitally focused marketing strategy, they could be missing out on the benefits that still exist for the traditional method of print marketing, as they get carried away with the digital craze. Continue reading “Why should start-ups take advantage of print marketing?”

Kick start your companies new approach to marketing

If you own your own business, you may come across a time where things go a bit quiet and you’re not as busy as what you’re used to. This is all part and parcel of owning your own business, as things won’t always go in your favour. It’s important to keep on top of your marketing plan all year round, but sometime you may need to focus on it more than usual. If you find that the financial side of the business is fairly quiet, as well as work, then it may be ideal to focus on how you’re marketing your company. Continue reading “Kick start your companies new approach to marketing”



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