When you’re joining an exhibition or trade show, one of the most powerful tools in your marketing arsenal is, without a doubt, the banner, whether it’s a pop up banner or pull up banner, and so on. It’s a time-proven and cost-effective media that allows you to draw in crowds very successfully; it’s actually beyond par when it comes to advertising. However, regardless of how good your product, service, brand, or company is, without the proper design, your banner will not be effective. As a matter of fact, a poorly-considered design may actually do more harm than good. Here’s how to design a banner for an exhibition or trade show for maximum effect.

Consider the size

The size of the banner is important – naturally, the larger your banner is, the more attention it will draw. On the other hand, a roll up banner that is too large (especially if used indoors) is unwieldy and can actually be overwhelming. Size is also important when it comes to font. You need your letters to be big enough for everyone to get the message right away – it needs to be clear – but the larger your letters are, the less space you have for illustration. It’s a matter of striking a balance, and this can only be found if you know where to place the banner and what its primary function will be.

Make it clear

Nobody will bother reading your banner if there are long lines of text in small font. Nobody will understand your message if you have a simple image that does not convey a clear message. Again, it’s about balance. Make sure you say what you want to say (make it as short and simple as possible) but don’t let the tendency towards simplicity and shortness interfere with the clarity of the message. Be clear. Make sure you are completely understood.

Colours have meaning

Use striking colours – but use it wisely. Contrast is important.

Consider the emotion

Yellow tends to be optimistic. Red is aggressive. Do your research on colours.

Your company and brand seeks to give the public a message. Keep the message short and simple, but aim for powerful impact, as exhibition banner printing experts confirm. Make sure you have a call to action (meaning, ensure you have a phrase such as “visit us”, “get your free sample now” or “ask us how,” along with your contact information or at least an arrow to your booth). But the colour and photographic or pictorial design will also send a message, and you need to make sure the crowd perceives it as a positive one. Designing is fun; don’t be afraid to experiment – and ask your ideal customer how the design can be improved. Listen to your target demographic.

Image attributed to sumetho/FreeDigitalPhotos.net

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