Ever since online shopping became popular, the unboxing experience has become something that people look forward to almost as much as using the product itself. It isn’t hard to see why. This will be the first time customers get a look at what you send them, and it can be just as exciting to open it up as get it in the first place.

When you help create a memorable unboxing experience, your customers are more likely to recommend your business and use you again themselves. With that in mind, here are just four tips to improve the unboxing process.

  1. Choose a High-Quality Material

Nothing turns people off like low-quality packaging. It’s more likely to receive bumps and marks during the mailing process, and it’s going to give a negative impression of whatever is inside your packaging. Appreciation of the package is the first step in a positive unboxing experience, so now is not the time to cut corners.

  1. Brand What You Can

Branded packaging is incredibly important if you want to create the best unboxing experience for your customers. Getting creative with the box itself and adding a nice little message before it’s even open is a nice way to show customers you care. You should also think about branding any filler, such as tissue paper. This makes your packaging stand out and makes sense from a marketing point of view.

  1. Use Several Layers to Build Excitement

Unboxing a great product is like opening a present at Christmas; however much you want what’s inside, it’s always nicer when extra layers of packaging are used to build anticipation. Filler materials are a great way to do this. Choose branded tissue paper over plastic bubble wrap to keep things eco-friendly and provide a more attractive appearance.

  1. Add Something Unexpected

Everyone loves presents more than packages, and the major difference between opening a package and opening a present is that you don’t know what the present is. This naturally makes it a little more exciting. You can replicate some of that excitement by adding something unexpected. Free samples are a nice idea, but you can always just include a thank you note.

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