The different approaches to marketing for premium and lower priced brands

Although they are working within the same sector, premium fashion brands are catering to a very different audience than lower-priced fashion brands. As such, their marketing strategies are often quite different. In this article, we’ll look at the shared goals as well as the distinctively separate goals for each type of brand, as well as their strategies for approaching them. Continue reading “The different approaches to marketing for premium and lower priced brands”

Four Ways How Networking Boosts Your Productivity

It’s widely acknowledged that to be truly successful in business; you need to be open to building a working and friendly network of people around you. Your network is a source of support and advice and will present you with myriad opportunities to collaborate and outsource some of your work when the going gets tough or when your demand increases beyond your resource capacity. All of these things dramatically boost your productivity. This article looks at the four main ways in which networking can be of productive use to you and your company as a whole.

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What you need to know before investing in the stock market

If you are an entrepreneur running your own business then achieving the highest levels of success possible is a natural goal. That striving to succeed could lead you to look for other investment opportunities not directly related to your company by investing some of your profits in other areas.

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3 Types of Air Compressors to Consider Trying

As an entrepreneur, you often end up learning about things that you never imagined you would. This could be anything from how to craft a winning ad to how to fix a leaking AC. The reality is, there are many things that you will learn about because the world of business is so vast, and you never know what to expect. If you happen to run a business that uses industrial tools, then you may have come across an air compressor at some point. Whether you need it to fill flat tires in your car workshop or to clean bricks at your construction company, it should be effective when used in the right way. Look at three basic types of air compressors that you should consider trying if the need arises. Continue reading “3 Types of Air Compressors to Consider Trying”

Visual merchandising: boosting your sales

House of Fraser may have taken a hit recently, but that doesn’t mean there isn’t room for more opportunities to increase your sales.

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5 Promotional Benefits of Canvas Tote Bags

The list of things you can use as promotional items is almost infinite, so choosing the right one can obviously be an uphill struggle. If you can’t decide, why not keep things simple with canvas tote bags? Continue reading “5 Promotional Benefits of Canvas Tote Bags”

Why you should switch to Office 365 immediately.

Anyone who runs a business wants it to be the best it possibly can be, there’s no questioning that. In order to stay up to date with the competition it is vital that you integrate the latest and best in IT solutions. Continue reading “Why you should switch to Office 365 immediately.”

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