When it comes to improving customer engagement and building a better relationship with your customers, technology can play a very important part. Today, technology is a key component of finding and buying new goods and services, and digital marketing has becoming something that no business can do without. With technology at the heart of building brand-customer relationships and encouraging customer loyalty, we’ve listed some of the best ways that you can harness modern tech to improve your business.

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SMS Marketing

With a huge percentage of the population owning and using a smartphone, SMS marketing can be one of the best ways to reach out to your customers on a personal level. When done right and keeping the correct SMS marketing etiquette guidelines in mind, text messages can be a hugely effective way of improving customer engagement and raising awareness of your brand, products, services, offers, and more. The great thing about SMS marketing is that is can be used to link your customers to your other marketing campaigns, such as those on your website or your social media profile. To set up your SMS marketing mailing list and campaign, Reach Interactive can help.

Social Media

Social media is one of the most popular things to come out of modern technology. With almost everybody having an account on one or more social media networks such as Facebook and Twitter, this can be one of the best ways to utilise technology to reach out to large numbers of your customers at the same time. Social media provides customers with an easy and convenient method of getting in touch with their favourite brands, therefore having a great social media presence will encourage your customers to engage with your brand more and stay up to date with the latest news from your company.

Mobile Apps

Today, most of our technology use is characterised by applications on mobile and tablet devices. Developing a mobile app for your customers to use is a great way to get them to engage with your company and can also be a great way of marketing your latest products and services. A dedicated app is usually easier for your customers to use than their mobile browser and you can also take advantage of features such as push notifications to regularly keep your customers up to date.

Mobile-Friendly Website

Having a website is an absolutely necessary feature for all businesses today. However, a mobile-friendly website is essential when it comes to customer engagement. Over time, people have started using desktop and laptop PC’s less and less, instead turning to mobile devices such as tablets and smartphones when it comes to browsing the web. Making sure that your website is responsive, meaning that it will adapt to the devices that it is viewed on, is an essential method of improving customer engagement and your brand reputation.

Today, technology is the business owner’s best friend when it comes to reaching out to and engaging with customers. There are many ways that you can harness technology to improve customer engagement.

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