Despite the emergence of instant messaging apps and social media, and the decline in emails for personal use, email marketing is still a powerful tool. It allows small businesses and new start-ups to use a low cost and effective way to communicate with their customers. Email is a great way to share information, engage an audience, and convert sales, but in order to do this you need to grow your email subscription list. Here are some of the best ways to do just that.

Make it Easy

Make sure it’s as easy as possible for your customers to sign up. They won’t go looking for the “subscribe” button: it needs to be right there in front of them. Buttons work best on homepages and on checkout screens. If you chose to go with a pop up, try to be subtle, as these can get annoying.

Offer More

Generally, people don’t subscribe because they don’t need to. You need to offer subscribers something extra to make it worth their while. This could be anything from exclusive content to offers and discounts.

Share Great Content

One way to grow your email list is to send great content that your readers want to share, getting it out to a wider audience who may then choose to subscribe themselves.

Host a Giveaway

Hosting a giveaway, can be a great way to grow your list. Make it so they have to subscribe to enter. It doesn’t need to be a large or expensive prize: people love free stuff.

Try Cold Emailing

Use a site like theemailfinder.co to find and verify emails of those companies you think might be interested in your business or content. Then send a cold email. Make it personal, and make sure you give them the option to either subscribe, or opt out, so you’re not mistaken for spam.

Use Your Email Signature

Add a link to a sign-up page in your email signature, both for your business and personal account, as well as the email accounts of anyone that works for your business (or is willing to help).

Use Social Media

Use all of your social media platforms such as Facebook, Twitter and Pinterest to promote your business site, with a clear “sign up” button. But also use these feeds to promote and draw attention to any giveaways or events you run with the intention of growing your list.

Go Offline

While digital marketing is amazingly effective, more traditional methods of marketing are still worth your time. Attend any relevant trade shows and encourage people to sign up to your email list to keep in touch. You could also add QR codes to take people to your sign-up page: add these to any printed materials you use.

Try a few things and experiment with your email campaign to find what works best for your business. Monitor the results of things like sign up forms to find where they work best, and make any changes needed. You’ll probably find a combination of some of these things work for you, while some might not work at all.

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