Genuine Success – Business. Marketing. Finance, http://www.genuinesuccess.co.uk A Business Blog for Growth Hackers, now with added podcast. Tue, 27 Jun 2017 11:59:51 +0000 en-US hourly 1 Trading the Majors http://www.genuinesuccess.co.uk/trading-the-majors/ Tue, 27 Jun 2017 11:59:51 +0000 http://www.genuinesuccess.co.uk/?p=2205 The four most commonly traded Forex currency pairs are called Majors. These four pairs are: EUR/USD: The euro and the U.S. dollar. USD/JPY: The U.S. dollar and the Japanese yen. GBP/USD: The British pound sterling and the U.S. dollar. USD/CHF: The U.S. dollar and the Swiss franc. There are another two pairs that are grouped […]

The post Trading the Majors appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
The four most commonly traded Forex currency pairs are called Majors. These four pairs are:

  • EUR/USD: The euro and the U.S. dollar.
  • USD/JPY: The U.S. dollar and the Japanese yen.
  • GBP/USD: The British pound sterling and the U.S. dollar.
  • USD/CHF: The U.S. dollar and the Swiss franc.

There are another two pairs that are grouped with these four and often considered Majors as well. They are:

  • USD/CAD: The U.S. Dollar and the Canadian Dollar
  • USD/AUD: The U.S. Dollar and the Australian Dollar

The Majors are the most liquid and traded the most often.  You will notice that all of these pairs include the U.S. dollar and the reason for that is that the U.S. dollar is more international commerce takes place with the U.S. dollar than any other form of currency.  Anyone needing to conduct business anywhere in the world will want to start with U.S. dollars.  The U.S. Dollar is accepted in most countries in addition to that country’s local currency so it is the most useful currency to hold.  All of this makes the U.S. dollar the unofficial worldwide currency.

In addition, the U.S. dollar is used as a point of reference for many countries all over the world and these countries link their own currency to the U.S. dollar.  Therefore, it is said that the U.S. Dollar, or the major pairs drive the entire Forex market. Countries connect their interest rates to the U.S. dollar to try to stabilize their economy.  Most of the other world markets are connected to the U.S. dollar.  The commodities market for example, and the prices of commodities are not only moved by the supply and demand but by the value of the U.S. dollar as well.

EUR/USD

The two most powerful economies in the world are the United States and the European union.  The factor that influences the price of this currency pair the most is the relative strength of each of these economies. Multinational companies often operate in both the U.S. and Europe and as a result, they get involved in trading this pair because both currencies are useful to them and they want more of which ever currency will go further at any given time.  This contributes to the desirability of this currency pair significantly.  The liquidity and volatility make this an excellent choice for newer Forex traders.

USD/JPY

Japan has the second most active national economy in the world and the largest one in Asia.  This makes the Japanese Yen an active player in the Forex market.  Because of the tremendous amount of business dealings between Japanese and U.S companies and the stability of the Japanese economy, this is an important pair to consider for Forex trading.

GBP/USD

This pair has very tight bid-ask spreads because it has high liquidity.  Again, it is important to look at the political climate and the economic strength of the two countries when looking to trade this pair.  The important thing to watch for is whether Britain will join the European Union because it will affect the GBP drastically.

USD/SWF

Even though it is less liquid than the euro and the pound the Swiss franc is considered an easy currency to trade.  The factor that changes the Swiss franc the most is economic and political upheaval elsewhere in the world.  The franc is considered a safe place to put your funds.  The interesting part of that is so is the U.S. Dollar so it is not always clear how the turmoil will affect this pair.

The post Trading the Majors appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Top tips if you’re spending time travelling abroad for work http://www.genuinesuccess.co.uk/top-tips-youre-spending-time-travelling-abroad-work/ Mon, 26 Jun 2017 11:45:34 +0000 http://www.genuinesuccess.co.uk/?p=2200 Need to travel abroad for work? Then follow our top tips to ensure your travelling goes smoothly. Safeguarding your health Put your health first and foremost. Check what vaccinations you need in the country you’re visiting and ensure you have these in good time, plus enough supplies of any regular prescriptions you use. In addition, […]

The post Top tips if you’re spending time travelling abroad for work appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Need to travel abroad for work? Then follow our top tips to ensure your travelling goes smoothly.

Safeguarding your health

Put your health first and foremost. Check what vaccinations you need in the country you’re visiting and ensure you have these in good time, plus enough supplies of any regular prescriptions you use. In addition, ensure you have sufficient travel insurance in place for your time abroad and that it covers work rather than holiday travel.  A European Health Insurance Card (EHIC) can also help you to access state healthcare free or at a reduced cost in the European Economic Area and Switzerland.  

Your passport

Take several copies of your passport, as well as the genuine article, when you travel abroad, so if you happen to lose the original, you have the key information to hand. Also, leave a copy of your passport with a trusted person at home, so they also have all of the information they need, should a problem arise.

When it comes to money

Check the exchange rate before you leave, so you know what to expect and can keep an eye on your expenditure. Let your bank know that you’re travelling abroad, so they know it’s not fraud when your card is used overseas, or you could risk finding yourself with a deactivated card. Also, ensure that your debit and credit cards will work in the country you’re visiting.

However, having said that, it’s also important that you have some local currency too, for those smaller purchases and places that don’t take cards – just don’t carry too much cash around with you at any one time. Remember too, that some countries put a limit on the amount of cash you can carry without the need to declare it; outside of the EU, this is usually €10,000. Also check the amount of cash your insurance will cover you for, as there is usually a limit.

The best course of action when travelling abroad is to take a mixture of cash, cards and traveller’s cheques, so you are prepared for all eventualities. If you’re planning on using the latter, just ensure there is somewhere locally that will exchange for you, a little preparation in this instance will go a long way.

Stay in touch

Make it easy for colleagues, friends and family to keep in touch when you’re travelling abroad by setting up cheap calls to USA (or a number of other countries) before you leave. Callers won’t need a pin or a sim card, so making calls is straightforward. In addition, the billing is charged in one-minute increments, rounded up to the next minute, with a 5p connection fee for each call – so you’ll have complete clarity over what you’ll be charged.

Your work gadgets

Make sure you can use the electronic gadgets you’re taking on your travels, in the countries you’re visiting. Remember, you are likely to need adapters to use your laptop and charge your phone.

Essential items

Take a few essential items in your hand luggage, including a change of clothes – just in case your luggage is lost or mislaid. That way you have all your basic needs to hand, tiding you over until your bags are found.

So there you have our top tips for travelling abroad for work, a little preparation can make a huge difference in making the most of your time abroad and ensuring it goes smoothly.

The post Top tips if you’re spending time travelling abroad for work appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Increasing the odds of customers buying your products http://www.genuinesuccess.co.uk/increasing-odds-customers-buying-products/ Wed, 21 Jun 2017 20:32:26 +0000 http://www.genuinesuccess.co.uk/?p=2196 In the retail and ecommerce sectors of business, getting people to buy your products is obviously very important. If no one buys you products and all just browse your wares then you won’t be making much profit. To ensure do convert from prospects to customers, it is important that you make products appealing to incentivise […]

The post Increasing the odds of customers buying your products appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
In the retail and ecommerce sectors of business, getting people to buy your products is obviously very important. If no one buys you products and all just browse your wares then you won’t be making much profit. To ensure do convert from prospects to customers, it is important that you make products appealing to incentivise people to buy them. The appeal can come from many different aspects like the visuals, the value or something completely detached from the product itself.  

Visual Marketing

Visual merchandising is one of the many ways that people make products seem more appealing. Almost every shop, both physical and online, use some facet of this and one of the best examples of this is the placement of products. Lots of businesses will place products they want to sell next to an expensive alternative to induce what is known as the contrast effect. This works in both ecommerce and in stores as they will see the two products near each other and will begin comparing them instinctively and will be more than likely go with the cheaper option. There may even be cheaper alternatives on the market but at that point they are only comparing those two and will think that they are getting a good deal.

Another example of this is how products are strategically placed in supermarkets. Large supermarket display their most popular products such a bread and milk at the back of the store. The reason they do this is so that in order to get to the essentials they have to go past every other product in the shop in the hopes that they pick up more items along the way.

Giving free treats

People don’t realise the effect of giving a free treat to customers actually has. It makes people happier with your company when they get something for free and creates a positive vibe of your brand. A lot of shops do this by offering a piece of chocolate or a sweet to customers when they enter will make them happier and less strict with their cash. Not only this but the effect of giving something for free as well makes a person feel like they are indebted to you and feel like they should make it up to you. It is subconsciously done in the customers mind and makes them more likely to spend more with you.

Increasing perceived value for money

There are a few ways you can easily increase the customers value for money that don’t hurt your profit too dearly. If they believe that the product they are buying is well worth the price they are paying, they are more likely to purchase. A lot of this is done by running discounts and sales that reduce the price of the product for a limited time. This increases the value for money as they will see they are getting the same product for less money, effectively making each penny buy more. Other deals also have this effect like buy two products for a discount. This also has the added benefit of persuading people to buy now instead of later to take advantage of the offer.

You can also increase the customer’s value for money by giving away free promotional products with every purchase of a product. This may convince them to buy something as if they see that they will get a free item as well by doing so and may do it to get that item specifically. It will persuade people to buy something if they are ‘on the fence’ about purchasing something too. This is a great alternative to discounts as promo merchandise is cheap and also provides the benefit of marketing to them in the future whenever they use them in the future.

Making the number smaller

Research has found that when a company makes the size of the number smaller when advertising their products, they usually get more sales of the item. This doesn’t mean actually decreasing the size of the text but doing various things to make reduce the amount of numbers of characters in the display price. For example, dropping the pound sign from the start of the number is one technique as well as displaying small prices in pennies and not pounds. These are all things that make the number appear smaller and thus make them subconsciously think that the price is smaller when you are just displaying the same amount.

Demos and getting their hands on the product

Describing the product or just seeing the product is a fairly effective way to convince someone to purchase but actually getting them holding the product in your hands is even more powerful. This is because when you only see or hear about a product it only gives you an idea of what the product is like and puts a lot of hope on how they imagine it to be. Giving them the product to hold, use and test out actually cements what the product is like in their mind and makes it easier for them to see how it will fit into their life. Plus it also assures them of the quality of the material and the ergonomics of the item. Holding the item in your hands also makes people more willing to pay for it.  This can be done by letting them test out the item in store, send samples to customers or offering the ability to send it back with a full refund if they don’t like it.

The post Increasing the odds of customers buying your products appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Build Your Wealth With These 5 Simple Sacrifices http://www.genuinesuccess.co.uk/build-wealth-5-simple-sacrifices/ Tue, 20 Jun 2017 21:53:50 +0000 http://www.genuinesuccess.co.uk/?p=2192 One needn’t be rich to build wealth. All it takes is a bit of sacrifice. If you’re keen on increasing your share of the pot, try these five simple sacrificial strategies to grow your wealth. Keep Cash on Hand Writing in Inc. Magazine, Minda Zetlin notes that famed investor Warren Buffett is maniacal about keeping […]

The post Build Your Wealth With These 5 Simple Sacrifices appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
One needn’t be rich to build wealth. All it takes is a bit of sacrifice. If you’re keen on increasing your share of the pot, try these five simple sacrificial strategies to grow your wealth.

  1. Keep Cash on Hand

Writing in Inc. Magazine, Minda Zetlin notes that famed investor Warren Buffett is maniacal about keeping extra cash on hand. Zetlin quotes an oft-repeated bit of wisdom from Buffett: “Cash is to a business as oxygen is to a body: never thought about when it is present, the only thing in mind when it is absent.”

Keep at least three to six months’ income in liquid accounts. Admittedly, it’s easier to spend cash than to keep it in reserve. But, if unexpected expenses arise down the line, you’ll thank yourself for doing so. As you accumulate a surplus of cash, you can put it to work by investing it in equities and other wealth-building instruments.

  1. Work With a Reputable Financial Adviser

If you’re like most savers, you’re too busy to manage your investments on your own behalf. That’s why you need a financial adviser with a proven track record and an investment philosophy aligned with your goals and objectives.

For a variety of reasons, working with a financial adviser involves sacrifice. However, when you trust your adviser to make the proper decisions for your future, you’ll free up more mental energy to worry about things more important than money.

  1. Dine Out Less Often

For culinary enthusiasts, this is a dagger. But eating out at restaurants is probably the single most common discretionary expense for average British families. If you’re truly committed to whipping your household budget into shape, eat fewer meals out — and, perhaps, learn to love cooking at home. With some time and planning, you can explore an endless variety of cuisines in the comfort of your own flat.

  1. Take Shorter, Closer Holidays

Why jet down to Costa del Sol for a week when you can visit Brighton over an extended weekend for a fraction of the price? Learn to love Britain’s garden spots, and bring your family along for the journey. And note that shorter, closer holidays can by definition be more frequent holidays. No need to save up for an annual exercise in extravagance when occasional celebrations of frugality suffice.

  1. Find a Side Job or Occupation

Side jobs, or “gigs” if you like, abound for those willing to sacrifice free time. Have a spare room in your flat? Rent it out on a holiday rental website such as Airbnb. Love to drive? Monetise your habit with a ridesharing app such as Uber. Good with plumbing or wiring? Hire yourself out as a handyperson. Have a passion that’s not expressed in your day job? Whether it’s graphic design, writing, maths or something else entirely, find an online freelance platform and give it a go. Use the extra income to reward yourself from time to time — after tucking away the lion’s share.

The post Build Your Wealth With These 5 Simple Sacrifices appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
5 Ways Van Leasing Will Save You Money In The Long Run http://www.genuinesuccess.co.uk/5-ways-van-leasing-will-save-money-long-run/ Mon, 19 Jun 2017 11:43:22 +0000 http://www.genuinesuccess.co.uk/?p=2188 Your business needs to get moving, yet the cost and upkeep of a new van is out of reach. We explain why van leasing may become your new best friend.  AVOIDS LARGE INITIAL PAYMENT, ENSURES PEACE OF MIND  Whether a start-up or established, no business likes to take a financial hit, leaving its cash flow […]

The post 5 Ways Van Leasing Will Save You Money In The Long Run appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Your business needs to get moving, yet the cost and upkeep of a new van is out of reach. We explain why van leasing may become your new best friend. 

AVOIDS LARGE INITIAL PAYMENT, ENSURES PEACE OF MIND 

Whether a start-up or established, no business likes to take a financial hit, leaving its cash flow a little squeaky. Van leasing agreements can include maintenance,  breakdown cover and a full manufacturer’s warranty for the lifetime of your lease agreement; not only an organized approach to running your business but an end to sky-high garage bills landing on your office doormat. Also, as leased vans are not counted as assets, this reliable and cost-effective method of financing ensures that your balance sheet is not immediately in the red when taking delivery of your new vehicle.

TAX SAVINGS

UK van leasing is the equivalent of rental, and the rental payments are treated as a tax-deductible expense in the profit and loss account of your business. The VAT portion of the payments is also reclaimable when charged, thus maximizing your tax efficiency.

PLEASE RE-LEASE ME

When you purchase a van, it depreciates as soon you drive down the road. You lose. Likewise, when you come to sell your trusty workhorse, you may have to accept a reduced price, if your negotiating skills are a little rusty. You lose again. However, leasing a van ensures that you can drive away from the broker, without its residual value leaking out of the exhaust. Additionally, the stress of selling is removed; your broker will set a final balloon payment, based on a resale value set at the start of the lease and you can use this amount as a down payment for your next leased van. You know where your finances are, right from the start. If that is not a win-win-win outcome, we don’t know what is!

SAFETY IN NUMBERS 

I just paid for my van upfront, so I’ll save more money than you and your leased van.’

Hmmm, don’t be too sure, too soon! If your colleague stays lucky over the entire course of his van’s lifetime, if his business flourishes, maybe so; however, there is still that nasty depreciation for him to worry about. Not ideal when he will need a good sale price to finance his next van. Let’s hope his negotiating skills are not rusty! However, the unpredictability of his business is, literally, not your problem. You have the security of your lease agreement, no ifs, no buts. It might be a good time to remind him that Personal Contract Hire lease monthly repayments are often lower than a personal van loan. 

LAST YEAR’S MODEL 

With UK lease agreements between 1-5 years in length, there is no need to worry about your business being at risk, as your van coughs and wheezes into its final days. With maintenance, repair and servicing included, you can maximize its lifetime, before choosing to either hand the keys back at the end of the agreement, or to use the pre-arranged resale value as a deposit on a brand-new leased van.

The post 5 Ways Van Leasing Will Save You Money In The Long Run appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Should you repair or replace your electric motor? http://www.genuinesuccess.co.uk/repair-replace-electric-motor/ Mon, 19 Jun 2017 10:13:08 +0000 http://www.genuinesuccess.co.uk/?p=2185 Where cost and productivity are hugely important, preventing motor failure is a priority. However, when the worst does happen, you’ll need to rectify the issue quickly and efficiently to minimise the impact downtime can have on your business. Here, motor repair specialist Houghton International explains what should be considered to make an informed decision in […]

The post Should you repair or replace your electric motor? appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Where cost and productivity are hugely important, preventing motor failure is a priority. However, when the worst does happen, you’ll need to rectify the issue quickly and efficiently to minimise the impact downtime can have on your business. Here, motor repair specialist Houghton International explains what should be considered to make an informed decision in the event of motor failure.

Repair or replace: the costs

When dealing with motor failure, it can be difficult to decide whether to rewind, repair or replace the motor. To make the best choice, a number of factors must be evaluated. When an issue arises, it’s very easy to jump to conclusions and start repair work. However, in some cases, repair work may not be the most cost-effective pathway.

Older motors could benefit from being replaced. The EPAct and EISA law are working in tandem to set new efficiency standards for electric motors, and we’ve seen significant improvements in efficiencies over the years. If your motor is older, you may not be seeing the cost-savings that these new motors offer, which can be substantial over the lifetime of the motor.

Repair work usually costs a lot less than full motor replacement. However, you should balance the short-term costs with long-term savings to make an informed decision that will truly benefit your business.

Downtime costs

Motor failure is usually a symptom of a larger problem. With a number of processes relying on the motor’s performance, downtime can have a significant impact on other areas of the plant, stopping productivity in its tracks. By doing so, you can then work out the best course of action. For example, if parts are needed or repair work will take an extended period of time, you could end up sacrificing a significant amount of revenue. In these instances, you may need to consider alternative measures, such as temporary fixes or the prospect of installing a new motor that is readily available.

Prevention should always be the priority. There are several different types of maintenance that can be carried out to ensure the longevity of your electrical motor.

Cleaning, lubrication and performance monitoring can prevent issues from arising, and falls under the category of preventative maintenance. Predictive maintenance includes monitoring the motor’s performance over time and establishing trends to work out when potential issues can arise, then putting measures in place to stop them.

Nobody wants of expects motor failure. While you’ll need to consider how best to react in such a scenario, the emphasis is clearly on preventing the situation arising at all, avoiding wasted time and lost revenue.

The post Should you repair or replace your electric motor? appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
How To Find The Right Logistics Course Company http://www.genuinesuccess.co.uk/find-right-logistics-course-company/ Thu, 15 Jun 2017 15:24:38 +0000 http://www.genuinesuccess.co.uk/?p=2180 In this era of globalization, big data and ecommerce have created an increased need for logistics experts. In recognizing this reality, many business owners are ready to enroll key employees in a logistics course. If this is the case for you, now is the time to find the ideal company from which to purchase the […]

The post How To Find The Right Logistics Course Company appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
In this era of globalization, big data and ecommerce have created an increased need for logistics experts. In recognizing this reality, many business owners are ready to enroll key employees in a logistics course. If this is the case for you, now is the time to find the ideal company from which to purchase the classes. Use the information and instructions outlined in this quick reference guide to ensure that you can:

  1. Review The Company’s Website.

One of your first steps in locating the ideal logistics company is reviewing the organization’s website. This step will empower you to gain more information about the company and determine whether it’s a good fit in light of your unique needs. Some key questions you’ll want to ask yourself once you reach the company website include:

  • How long has this company been in operation?
  • What are their areas of specialty?
  • Are there customer testimonials available on the site?
  • What specific qualifications and credentials do the company’s professionals hold?

Note that the qualifications of the company ARC Training include specialized skills and knowledge in both logistics operations and logistics management.

  1. Check The Company’s Online Reviews.

In addition to reviewing the logistic company’s website, make sure that you check the organization’s online reviews. Taking this step will help you determine the level of satisfaction experienced by business owners who have used the logistic company’s classes in the past. Note that if the company regularly receives favorable feedback from clients, this is typically an indication that the courses offered truly prepare employees to excel in the realm of logistics. However, if you come across a company that is constantly receiving negative or neutral feedback regarding their logistics classes, it’s generally best to steer clear of the organization.

  1. Do Some Price Checking.

Another strategy you’ll want to implement for the purpose of locating the right logistics company is doing a bit of price checking. This technique will help you understand what the average asking rates are for the logistics classes you want to enroll your employees in. By going online and comparing the prices charged by at least three companies, you’ll be able to make a more cost-effective decision.

  1. Request A Complimentary Consultation.

One final technique you’ll want to deploy for the purpose of finding the right logistics courses to enroll your staff in is requesting a complimentary consultation with the company in question. This technique is beneficial because it will enable you to interface with the company leader in a live setting. Once this happens, you’ll have a better understanding of whether you can build and maintain good rapport with the company’s representatives. Also note that the complimentary consultation can be a great time for you to attain a detailed estimate from the logistics company representative.

Don’t Delay: Find The Right Company Today!

If you’re thinking about enrolling some of your employees in logistics classes, note that finding the right company from which to purchase the classes is immensely important. To ensure that you can, remember that you’ll need to adopt a strategic approach to the search process. Some of the strategies you’ll want to implement include reviewing the company’s website, checking the company’s online reviews, doing some price checking, and requesting a complimentary consultation. Start using these search techniques now so you can begin pushing your company forward immediately!

The post How To Find The Right Logistics Course Company appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Human Appeal and the world food crisis http://www.genuinesuccess.co.uk/human-appeal-world-food-crisis/ Wed, 14 Jun 2017 13:05:38 +0000 http://www.genuinesuccess.co.uk/?p=2177 In the UK, the majority of us are lucky enough to have access to the delicious, nutritious food we need to stay healthy and keep our appetites satisfied. However, for millions of people all over the world, this sadly isn’t the case. For example, in war-torn countries, the effects of ongoing conflict can lead to […]

The post Human Appeal and the world food crisis appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
In the UK, the majority of us are lucky enough to have access to the delicious, nutritious food we need to stay healthy and keep our appetites satisfied. However, for millions of people all over the world, this sadly isn’t the case.

For example, in war-torn countries, the effects of ongoing conflict can lead to the destruction of infrastructure and cause mass displacement. As a result, food is often scarce and even where it is available, inflated prices can mean that many people are unable to afford the food they so desperately need. Despite the fact that our planet is rich with natural sources and has the ability to produce enough food to feed every person on it, around 20 million men, women and children across the globe face famine and starvation. We are amid a world food crisis and it’s more important than ever that we do what we can to help end this suffering.

Making a difference

One charity that is making a difference is Human Appeal. The humanitarian aid organisation has been doing what it can to combat famine and poverty for over 25 years, providing life-saving emergency relief to those who need it the most. Human Appeal’s aim is to put an end to hunger and poverty around the world, and the charity already has a strong presence in many countries.
For example, since 2011, Human Appeal has been delivering flour to besieged areas of Syria. So far the project has reached over three million people, helping to keep bakeries in business and enabling them to pay their staff a regular income. As a result, more people are able to afford the food they need, meaning they no longer have to rely on humanitarian aid.

The charity has also delivered life-saving food supplies to vulnerable people in Somalia and Gaza, and it has distributed food parcels to nearly 500 suffering families in Sana’a, the capital city of Yemen.

What you can do to help

So that Human Appeal can continue its efforts to end world hunger, the charity needs your support and generosity. By making a monetary contribution, you can play an important part in raising the vital funds needed to keep the organisation’s projects and initiatives going.

You can choose to sign up to regular giving or you can make a one off payment. Either way, you’ll be doing your bit to help put an end to the suffering of millions of vulnerable people all over the world.

The post Human Appeal and the world food crisis appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Here’s why Returns are a Staple of Every Successful Online Business http://www.genuinesuccess.co.uk/heres-returns-staple-every-successful-online-business/ Tue, 13 Jun 2017 13:26:38 +0000 http://www.genuinesuccess.co.uk/?p=2173 Every successful online retail business owner knows that the best way to turn one-stop shoppers into regular customers is by not betraying their trust. However, with many illegitimate online shops opening, customers are hard to sway if their trust was betrayed by another, the less-than-reputable online seller. Customers want a guarantee that if something is […]

The post Here’s why Returns are a Staple of Every Successful Online Business appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Every successful online retail business owner knows that the best way to turn one-stop shoppers into regular customers is by not betraying their trust. However, with many illegitimate online shops opening, customers are hard to sway if their trust was betrayed by another, the less-than-reputable online seller.

Customers want a guarantee that if something is wrong with their product, their purchase is backed-up by a reasonable return policy. This is exactly what separates a good company from their competition. Companies that ship overseas and have orders coming in from all around the globe enjoy their status because of their reasonable return policies.

Why You Need a Viable Return Policy

Returns may be tiresome but are a crucial part of e-commerce. A successful business should not try to fight this practice, but embrace and perfect it. Doing so will give you a chance to improve your customer experience and, in turn, gain more customers.

On the other hand, a bad return experience will result in hundreds of customers lost and thousands in wasted future sales. Customers who have to fight or pay for their right to return an item are not only going to avoid shopping at your site, they are going to be very vocal about it and alert others as well.

According to a survey conducted by the UPS, 66% of online shoppers check the return policy before ordering an item online. A stunning 15% will give up on the purchase if they cannot find or understand the company’s return policy.

A viable return policy and an easy way for your customers to exercise their right to return the purchased merchandise will help you build your brand’s reputation and trust among clients. This is crucial in closing a sale and expanding your business. If your return policies are good, you will retain your regular customers and gain new ones from referrals.

Some Items Need to Be Returned

A buyer is accustomed to trying on some types of items before they make a purchase. These include cosmetics, clothing and similar items. In a traditional, brick and mortar store, a customer can try on a piece of clothing to see if it fits them, if the material is soft and if they like how they look in it.

Online stores only offer a size sheet, pictures, and a description. You’ll agree that it’s not enough to base a decision on, especially since you don’t know how accurate the description is. By including a return policy you are addressing their reasonable concerns when it comes to purchasing items like clothing.

How to Build a User-Friendly Return Experience?

For starters, include a printed return label with your shipment. Or you can save a lot of paper and include a return section on your website, where customers can easily browse through their purchases and select the ones they need to return.

You should let your customers find the items they need to return, have them explain why and allow them to print out their return label. In turn, they will get the return label details along with your brand logo. If you show your customers that you offer an easy, reliable return policy, you are bound to see more conversions.

Finally, send a follow-up email asking the customers for feedback on their return experience. Use this information to improve your return policy and business practice.

The post Here’s why Returns are a Staple of Every Successful Online Business appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
The Ultimate Secret to Business Success in the Services Industry http://www.genuinesuccess.co.uk/ultimate-secret-business-success-services-industry/ Tue, 13 Jun 2017 12:43:25 +0000 http://www.genuinesuccess.co.uk/?p=2169 Many entrepreneurs who go into business usually do so after identifying a gap in the market, whether they explicitly set out to explore the gap in that specific market or if that gap revealed itself to them while they were pursuing something else. Some of the most successful businesses aren’t necessarily entering the market with […]

The post The Ultimate Secret to Business Success in the Services Industry appeared first on Genuine Success - Business. Marketing. Finance,.

]]>
Many entrepreneurs who go into business usually do so after identifying a gap in the market, whether they explicitly set out to explore the gap in that specific market or if that gap revealed itself to them while they were pursuing something else. Some of the most successful businesses aren’t necessarily entering the market with something new and innovative however, with all it really takes to succeed being the simple act of offering a better service.

If you want to realise some serious success in the services industry however, there is one secret you can apply which seems to be evading some of the biggest and most well-established businesses and companies. Take a leaf out of the book of the likes of the Virgin Group’s Richard Branson, who lives by the philosophy of offering the customer the best service possible.

It takes quite a bit more than just a declaration that you’ll treat your customers better though as getting to that stage requires some tweaking in all departments that come together to make up whatever it is you’re offering. It works out even better if the culture of working towards offering a better customer service experience is entrenched and built into the fundamental culture of your business’s operation, something which needs to be instilled in each of the various departments.

Put your employees first

Look, at the end of the day your employees should fully understand that they’re exchanging their time for the money they earn as part of what it means to make their living. However, it doesn’t have to be as black and white as that. Happy employees make for the best drivers of success in the services industry, so you need to make sure your employees are happy first before you can even begin to think of passing that happiness on to the customers.

Employee happiness is not instilled with something silly like handing out days off left right and centre, but rather by showing your employees that you care about them and their wellbeing. It doesn’t even have to be in a direct fashion, but could be through something like raising awareness around issues like workplace safety – something which would otherwise generally raise some contention between employers and employees, particularly from the point of view of what they should do to get compensation should workplace injury occur. Pointing your employees in the direction of the likes of injury lawyers – https://www.hanseninjurylawfirm.com demonstrates to them that you think about them in ways the typical employer would never consider their employees. This ordinarily has them reciprocating that loyalty and so they’ll be willing to go out of their way to do their best to help the cause which they’ll feel like they are an inherent part of building.

Top that off with giving your employees a bit of freedom and leeway to make their own decisions when faced with the many unique situations that come with dealing with customers in the services industry and you’ll gain that competitive advantage. The mandate must simply be to take the decision they think would work out best for the customer instead of having to report to management or other figures of authority for every little decision.

The post The Ultimate Secret to Business Success in the Services Industry appeared first on Genuine Success - Business. Marketing. Finance,.

]]>