Corporate marketing is one of those industries which seem to operate under the radar. It’s a huge industry nevertheless, even though it appears to be hidden from plain sight. Basically how it works is that employed professionals with confirmed classifications into the appropriate salary brackets they fall make for a highly targeted demographic of potential clients with proven spending power.

It isn’t just a matter of showing up to their workplace and marketing products and services directly to these professionals though, but rather a case of using those marketing channels as a means through which to build up a database of leads. Ideally these are leads which are collected with the aim of monetising them recursively. In other words, vendors who employ corporate marketing strategies do so with the ultimate aim of landing repeat customers who buy some product or service from them more than once.

Corporate Marketing Industry Players

Pretty much all types of service providers and goods producers employ the corporate marketing strategy to try and reach the wealth of prospective customers on offer. However, there are indeed some big players in this industry, not least of which is the gambling industry.

The gambling industry as a complete unit is marketed as perhaps the ultimate entertainment channel, with the entertainment on offer naturally extending beyond the core activity of placing bets and gambling in other ways. It is however the online gambling industry in particular which appears to be leading the charge in targeting prospects via corporate marketing, making for a highly targeted audience which is likely to convert with a very high rate. I mean is there anything more fitting than the idea of unwinding with some online casino games after a long day’s work, something which of course comes with the possibility of winning big?

Another big player utilising the corporate marketing strategy is that of the financial sector, particularly insurance companies. Insurance is seen as somewhat of an essential service one cannot really do without and insurance companies see corporate structures as whales of sorts. Ideally, an insurance company would like to be able to provide their services to the entire company as a single unit.

The Actual Marketing Strategies

As mentioned, it’s not a case of just going to an identified workplace and directly offering your products and services to the employees. Corporate marketing is a little more subtle than that. Vendors seek to entrench themselves in the lives of their target market and they do this first through creating brand awareness through some or other interaction set up between the brand and the prospective customer. So in the case of an online casino, the approach might be to offer a Bitstarz Bonus Code to each employee, thereby drawing them into the platform with the hope that after they’ve used up their bonus and realise just how much the platform has to offer, they remain long-term patrons.

To close out with a revisit to the insurance company example actively deploying the same strategy, the brand interaction is usually though something like a free quotation offered alongside something like a free month’s coverage offered to a limited number of early signees.

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