How to think like a marketer and sell like a superstar – interview with John Jantsch

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When I first started writing about small business marketing many years ago, one of the first people I heard about was John Jantsch of Duct Tape Marketing. John had a great reputation, a solid business and a well-respected and highly trafficked blog.

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Reverse Engineering the Ultimate TEDTalk

Due to my involvement with TEDxPhoenix, I was given the opportunity to attend TEDActive 2010 and witness a great talk by Sebastian Wernicke entitled Lies, damned lies and statistics (about TEDTalks). Not only was his delivery spot on, but his slides were very well designed and had a custom feel that set them apart from many presentations I’ve seen.

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THE BIGGEST DETERMINANT OF SUCCESS

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The biggest determinant of success is the level of commitment you have to being successful.

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