Top Tips for Growing Your Email List

Despite the emergence of instant messaging apps and social media, and the decline in emails for personal use, email marketing is still a powerful tool. It allows small businesses and new start-ups to use a low cost and effective way to communicate with their customers. Email is a great way to share information, engage an audience, and convert sales, but in order to do this you need to grow your email subscription list. Here are some of the best ways to do just that. Continue reading “Top Tips for Growing Your Email List”

Setting Yourself Apart

For all the good that it brings, the development of certain fields and markets to maturity has its own set of problems, such as an oversupply of qualified individuals looking to enter the same field or too many businesses with that focus popping up. If you’re trying to gain a formal qualification for a certain professional field – like law for instance – you pretty much have to go through the exact same channels as everyone else looking to do the same. Continue reading “Setting Yourself Apart”

Important Online Marketing Activities You Should Consider Outsourcing

Have you ever considered outsourcing some of the online marketing activities in your business? It’s often a cost-effective way to benefit from the services a wide range of highly qualified individuals can offer you. Below are some of the most important online marketing activities you should consider outsourcing. Continue reading “Important Online Marketing Activities You Should Consider Outsourcing”

Is your digital marketing plan fit for 2017?

The start of a new year is always a good time to get your business into shape, whichever industry you work in. For the fitness industry, it is no different: your marketing strategy needs to be in good shape for the year ahead.

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The Top Pointers to Keep in Mind if You Want a Truly Effective Outdoor Banner

There’s no denying the fact that when it comes to promotional tools, outdoor banners still stand on solid ground. They are, after all, more economical than most, can last for a long time, and are easy to see. Any passersby would notice an outdoor banner, especially if it’s well-designed and strategically-placed. But if you’re wondering how to make your outdoor banner more effective, here’s what you need to remember: top pointers to keep in mind if you want a truly effective outdoor banner.

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How Best to Design a Banner for an Exhibition or Trade Show

When you’re joining an exhibition or trade show, one of the most powerful tools in your marketing arsenal is, without a doubt, the banner, whether it’s a pop up banner or pull up banner, and so on. It’s a time-proven and cost-effective media that allows you to draw in crowds very successfully; it’s actually beyond par when it comes to advertising. However, regardless of how good your product, service, brand, or company is, without the proper design, your banner will not be effective. As a matter of fact, a poorly-considered design may actually do more harm than good. Here’s how to design a banner for an exhibition or trade show for maximum effect.

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How to create great content for marketing

One of the biggest factors in marketing these days is the effectiveness of the content that is used to generate leads. From email campaigns to videos, high quality content and having a good content creation strategy separates a successful business from a failing one. If you’re not an expert in marketing or specifically in content creation, then this could be an area that you struggle with. Don’t be over-whelmed if you feel this is an area of mystery to you, you can pick up some simple tricks to create good content and soon see this convert into sales.

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